The analysis of the members and the interactions of these members within a value network. Value network analysis is usually done through visualizing the relationships using a chart or web. The participants are evaluated both individually and on the benefit they bring to the network. Value network analysis looks at the business as a whole, including financial and non-financial aspects of operations.

BREAKING DOWN ‘Value Network Analysis’

Value networks are made up of members and their interactions while producing a product or providing a service. These connections are extremely important in identifying strong companies as well as finding a company’s potential risks. For example, if a network member has a large influence, the loss of that member could devastate the entire group. This is an example of intrinsic value analysis because there is value, but it is hard to place a price on.

 
 

Networking

What is ‘Networking’

Networking is a process that fosters the exchange of information and ideas among individuals or groups that share common interests. Networking may fall into one of two categories: social or business. Less commonly in finance, the term “networking” may also refer to the setting up and operation of a physical computer network.

BREAKING DOWN ‘Networking’

Physically, a network forms interconnecting lines through passages, lines or cables. One line may intersect with another, and then the second line goes in a different direction to connect to more lines, and so on and so forth to form a netlike structure. Metaphorically, someone’s network remains connected through a series of symbolic ties. Business connections may form due to someone’s education, employer, industry or common colleagues.

Business Networking

In terms of business networking, one of the implicit objectives is to form professional relationships that may boost one’s future business and employment prospects. Networking events, such as conferences and meetings, are common practice within professional organizations, which may also link up with other bodies to stage a joint event.

Strategies for expanding someone’s network include developing relationships with people and companies as opposed to just swapping contact information. People and companies within a network usually maintain regular contact with each other to gain each other’s trust. Instead of going for a volume of contacts, quality may be preferred even though it takes more time and effort. The key to networking lies in engaging with someone in a network. Without meaningful, relevant contact, the purpose of in-person and online networking fails.

Read More : Global Business Conference 2017 UK

Online Networking

Business networking has received a tremendous boost in participation thanks to the burgeoning popularity of business networking websites. LinkedIn provides an online meeting place for business professionals to engage with other professionals, join groups, post blogs and create online profiles with the goal of catching the attention of others with similar interests. LinkedIn allows users to search for companies, departments and employees of various firms. People within a LinkedIn network can put potential employees in touch with human resources managers or recruiters. Likewise, a business-to-business customer pipeline could develop in this way.

Computer Networking

Computer networking involves connecting computers in the same building or office so users can readily communicate with other computers or devices. Switches connect multiple devices in one building on the same network. Computers, for instance, can connect to printers, fax machines, scanners and servers through a switch. Routers tie multiple networks together, such as when a computer connects to an Internet router to access the Web. Routers control the information going to and from computer networks through security software and programs.

 

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* Spreadbetter sees European bourses opening lower

* Nikkei edges higher, on track for 0.9 pct weekly rise

* Dollar edges down, but DXY poised for a winning week

* U.S. crude edges up, pulls further away from this week’s lows

Read More : Global Business Conference 2017

TOKYO, June 23 Asian shares flatlined on Friday but remained on track for a weekly gain, while crude oil prices pulled away from this week’s 10-month lows.

Financial spreadbetter CMC Markets sees European markets opening modestly weaker, with Britain’s FTSE 100, Germany’s DAX and France’s CAC 40 all seen shedding points in early trade.

MSCI’s broadest index of Asia-Pacific shares outside Japan was nearly unchanged on the day, and was up 0.4 percent for the week.

The Shanghai Composite slipped 0.7 percent while China’s blue-chip CSI300 index was down 0.3 percent. The latter earlier this week hit an 18-month high on excitement over MSCI’s decision to include mainland shares in a key index.

“Investors have no incentives today to take new positions ahead of the weekend,” said Mitsuo Shimizu, equity strategist at Japan Asia Securities in Tokyo.

Japan’s Nikkei stock index was slightly higher in afternoon trade, on track to log a rise of 0.9 percent for a week in which it touched its highest levels since August 2015.

“The actual macro situation in Japan is pretty good,” said Ed Rogers, head of Rogers Investment Advisors in Tokyo, who noted the country’s streak of five quarters of positive gross domestic product numbers.

He said the dollar remained bolstered against the yen by the Federal Reserve’s move to hike interest rates last week and leave the door open for further monetary tightening later in the year.

Read More : Global Business Conference 2017

“We’re not seeing global inflation, but we think the Fed will continue to move. That stone’s rolling down the hill,” Rogers said.

Longer-term, that will support the dollar and underpin Japanese shares, he added.

The dollar index, which tracks the greenback against a basket of six major rivals, was down 0.2 percent at 97.449, though up 0.3 percent for the week.

The euro was up 0.1 percent on the day at $1.1163 but was down 0.3 percent for the week, while the dollar was steady against the yen at 111.29, up 0.4 percent for the week.

“We’re getting close to the end of the month, and fundamentals aside, there will be people selling dollars, so it will be easy for the yen to strengthen next week,” said Mitsuo Imaizumi, Tokyo-based chief foreign exchange strategist for Daiwa Securities.

“We also need to keep an eye on the healthcare debate in Washington, because political turmoil tends to undermine the dollar,” he said.

U.S. Senate Republicans offered a bill on Thursday to overhaul Obamacare, the next phase in the party’s long war against the 2010 law enacted by then-President Barack Obama, though it remained unclear if the bill has enough support to pass the Senate.

On Wall Street overnight, U.S. shares put in a mixed performance, though the S&P healthcare index rose 1 percent and hit its fifth consecutive record close following the release of the Senate Republicans’ bill.

U.S. economic data on Thursday showed the number of Americans filing for unemployment benefits rose slightly last week, but remained at levels consistent with a tight labour market. Home prices also increased in April more than expected.

The Mexican peso added 0.1 percent after soaring 1 percent on Thursday as Mexico’s central bank board raised interest rates, saying it wanted to anchor inflation expectations and take into account last week’s move by the U.S. Federal Reserve to hike borrowing costs.

Crude oil futures pulled further away from this week’s lows, though market sentiment remained fragile amid a global crude glut that has persisted despite OPEC-led output cuts.

Brent crude was up 0.4 percent at $45.40 a barrel. U.S. crude futures also rose 0.4 percent to $42.91 a barrel.

Spot gold added 0.2 percent to $1,252.51 an ounce, moving away from a five-week low touched earlier this week.

Read More : Global Business Conference 2017

Global Business Conference Attendee Brochure

Olympia Conference Centre, London

Promoting Entrepreneurs & Business Collaboration

21–22 September 2017

Hammersmith Road, London,

United Kingdom

 

 

International Business Federation (IBF) is a non-profit organisation that creates global platform for entrepreneurs. Its objectives are:

i) Promoting international business collaboration

ii) Promoting business growth through showcasing business at international level and networking

iii) Promoting innovation through cross fertilisation of ideas and business mentoring.

iv) Helping dynamic collaboration between the emerged and emerging markets

IBF helps building trusted relationships of businesses across the globe to enhance collaboration. It organise Global and International Business Conferences and Networking Events, Trade Exhibitions and Business Expo. The IBF consultants help cross -country bridging including legal formalities and deeper understanding.

Global Business Conference & Business Expo 2017 is opportunity for Entrepreneurship Promotion & Connecting Businesses Some of the top minds in international business will be at the event.

You can gain and share invaluable insights in a live and highly interactive environment. Put simply, Global business conference is unmissable for your brand and business to seize the global business presence and seeking future opportunities.

It is estimated that the venue will host 5,000 business visitors over two days, including entrepreneurs, CEOs, managing directors and other key business decision-makers. There will be multi Industry focus between UK and BRICS.

There will be key note speakers, presentations, workshops, seminars and B2B meetings across 2 days.

 

Global Business Conference and Expo 2017

ATTEND THE CONFERENCE WITH PRIDE at LONDON

OLYMPIA CONFERENCE CENTRE

Small businesses regularly face many challenges. As the business owner, you are tasked with hiring the right people, increasing sales, making payroll, filing taxes and providing quality customer service.

Then there’s marketing!

You know you need to market your business to become or remain visible to your target audience. But like most small businesses, there are more pressing priorities of operating a business that demand your attention. Your time will be spent on operational issues and you will struggle to find the time to do any marketing at all, until you realize that sales are dependent on creating visibility and generating demand for your product or services.

Small Business Marketing Challenges

The concerns I hear most often from small business owners are:

  • Lack of resources (budget / people / time)
  • Increasing visibility or generating quality leads
  • Choosing the right social media platforms for my business
  • Producing and delivering content takes a lot of time
  • Keeping up with trends and technology

Notice most of these challenges are tactical. The good news is tactical challenges can most often be solved with a little planning and focus. So, let’s talk about how you can conquer these marketing challenges and successfully market your business.

Create a marketing plan, action plan and editorial calendar

Solving the majority of marketing challenges is accomplished by creating a simple marketing plan to guide your efforts based on your resource constraints and schedule your time. I’m not a big fan of writing lengthy and complicated marketing plans. But if you are serious about being in business and want to effectively market it to your ideal client, you need to take the time to plan.

Without a plan, you have too many “opportunities” coming at you with no way to determine whether they make sense for your business. Or without a plan optimized for your business, you will copy what other businesses are doing which may or may not be the right thing for you. In either case, you will most likely waste time and money with little to show for it.

A marketing plan will focus your efforts on attracting your target audience and help you determine if you are veering off track and what you need to do to reach your destination (or marketing goals).

Your marketing plan will help you:

  • Determine your marketing goals. Focus your goals on increasing your brand visibility and generating quality leads so your activities help you overcome those two challenges.
  • Define your marketing strategies that will help achieve your goals. Strategies can include content marketing, social media, event marketing (both online and offline), networking, direct marketing, search engine marketing, email marketing, public relations and advertising.
  • Outline what activities you will use within each strategy. There are many activities you can use. Figure out which ones make sense for your target audience and will work for you in terms of resources.

Once you have your marketing plan in place, then you should create an:

  • Action plan – The action plan is a schedule of each step leading up to successful execution of an activity. For example, if you plan to do webinars, you will need a schedule for finalizing the presentation and promoting the event across various channels.
  • Editorial calendar. Similar to the action plan, the editorial calendar will set the schedule for what content needs to be produced and by when to support the action plan deliverables. This helps you achieve consistency in your content marketing efforts.

Setting schedules for tactical execution and content creation points out whether you may be trying to do too much at once. Setting deadlines helps keep you on track.

Tip: Download my marketing campaign action plan template, a spreadsheet that includes a campaign action plan, editorial calendar and instructions on how to plan and execute a successful marketing campaign!

Outsource tasks when necessary

Small businesses and solo professionals have resource constraints. We normally lack people, rarely have a huge budget and there are only 24 hours in a day. With the many marketing strategies available to you, trying to do it all is overwhelming.

This is why having the marketing plan is so critical. The plan should take into account your resources and provide you with the most effective strategies that you can do with your limited resources. In addition, you may want to consider outsourcing some tasks where you know you won’t be able to consistently execute.

Tip: Once you are focused, you can then determine where you need help and what you can do yourself:

  • Need a website refresh? Choose someone who can deliver a well designed responsive website that supports your marketing goals.
  • Need help with social media? Maybe a virtual assistant may be the solution.
  • Aren’t proficient writing your blog posts? Hiring a copywriter may be the answer.

When outsourcing, be cautious. The Internet has leveled the playing field for small businesses to compete with large, but it has also lowered the barriers of entry for many disciplines, especially marketing. Many small businesses have listened to the advice given by self-proclaimed experts in social media, web design and online marketing and suffered the consequences of their bad advice. Just because someone knows how to use social media, doesn’t mean they know how to use social media for marketing.

How do you know whether the person you plan to work with to market your business really knows what they are doing?

Tip: Check out their online presence. Search for their name and business name and see what comes up. Unhappy customers will post negative reviews that can warn you before you get into a relationship that is hard to get out of. Review their website. Do they practice what they preach?  Get references, meet or speak with them multiple times, and ask them a series of online marketing questions to see if they understand marketing at all.

Keeping up with trends and technology

This is a much harder challenge for small business owners. The rate of change in marketing tools and technology is staggering. But with all the new tools and technology, marketing really hasn’t changed.

  • You still need to understand your target audience and what problem they are trying to solve or need to fulfill.
  • You still need to understand what makes you different and why your target audience would want to do business with you.
  • You still need a compelling message to make your target audience take some action.
  • You still need to develop strategies to reach your target audience with your message.

What has changed are how you deliver that message to your audience.

Traditional marketing reaches your audience via channels such as newspapers, television, billboards and direct mail.

New media marketing uses the tools of the Internet to deliver your message. Twitter and Facebook are now old in digital marketing years. Meerkat and Periscope are at the forefront of the live-streaming video trend.

Yes, the tools and technology keep changing, but marketing strategy does not.

So trends are important – you want to be aware of new ways to reach your target audience and what will appeal to them – but you don’t need to dwell on it regularly. Just because the new technology is interesting, it may not be relevant to your business.

Tip: Consult with experts in marketing or read their blogs to get the latest updates that may affect how you reach your ideal client. When you find someone you trust, speak with they regularly to get updates on what’s new.

Does your company face these marketing challenges? Create your marketing plan and focus on achieving your goals so your marketing will be more effective.

People understand the value of having an in-house email list, but many small businesses haven’t started building their list or planning their email marketing strategy. Remember that there are only two things a business owns in the online world – your website and your email list. All other instances of your brand – social media profiles or business listings – are rental space. At any time and for any reason, these can disappear.

As the foundation of your content marketing strategy, building an email list is the process of generating quality inbound leads by providing content that helps your target audience through the buying process. This activity is extremely important to your online marketing and should be high on your list of strategies to pursue.

But once you have started generating quality leads and building a solid opt-in email list, you need a plan on how to communicate with them and what you can offer that is of value. Having people sign up for your list and then never connecting with them helps them to forget you. Then when you do send them an email, most won’t remember why they are on your list.

Four types of email marketing campaigns

There are different types of emails that you can send to your list, but for most small businesses, these following are the most useful:

  • Dedicated emails
  • Educational blog posts
  • Email newsletters
  • Lead nurturing

Depending on the goal of building your email list, you may end up using one or all of these at some point. The key is to segment your list based on interests and send only relevant correspondence.

Single topic email with strong call to action

Most businesses use dedicated emails to announce a a new product or an event. They are popular because they take less planning, are easy to set up, focus on one topic and include a strong call to action.

Examples of where you can use these include:

  • Letting past event attendees know of upcoming events.
  • Greeting new members of your community with a welcome email
  • Generating interest in a new product or service
  • Announcing a special to loyal customers

Use these sparingly since they are more promotional than educational but they have their place in your communication strategy.

Offer value to your audience

Blogging regularly as part of your content marketing effort can help attract strangers to your website and turn them into leads. If optimized properly, your blog posts are a great way to drive traffic to your website and increase the trust and authority of your brand.

When people come to your blog via a search, provide an offer to get them to sign up for your email list to receive your posts via email. As long as your posts are educational and informative, and not all about your business, it is an easy way to stay in touch.

Educate and entertain regularly

An email newsletter is a great way to stay in touch with your list and help you build strong relationships with your readers. Delivered on a consistent basis, your newsletter can take many forms:

  • Educational or entertaining content (or both). This one takes the most time to create. A great example of one that is both entertaining and educational is the biweekly newsletter from Michael Katz of Blue Penguin Development.
  • Digest of interesting posts from other sources. This is easier to produce but less personal as you are sharing content but not building your authority.
  • Combination of both. Include a short article or tip from you plus a list of related content with links. Or provide your viewpoint on one of the curated content links to offer additional value. A good example of this type of newsletter is Almost Timely News from Christopher Penn.

Whatever you choose as your newsletter format, create a plan and deliver it on a consistent schedule. If you don’t blog, you may wish to deliver a newsletter bi-weekly. If you do blog, a newsletter can go monthly or quarterly, depending on your business needs and resources.

Guide them through the inbound marketing funnel

Email newsletters are a great way to communicate with your subscribers, but remember people only start receiving your content once they become subscribers. What if you want to send the same series of emails to all new subscribers?

Lead nurturing emails are a connected series of emails that provide useful content to move your lead through your inbound marketing funnel. The main purpose of lead nurturing emails is to drive prospects to take action, build a stronger relationship with you and eventually turn these leads into customers.

Lead nurturing emails are more effective than general newsletters or blog post emails in terms of click through rates. To use this tactic effectively, your list needs to be segmented and your series needs to be automated. Lead nurturing emails which are targeted and segmented perform better than mass email communications.

Types of content that work well through a lead nurturing campaign include:

  • Webinars – Offer your subscribers a free educational webinar to help them overcome some challenge.
  • Case studies – Relate client success stories to provide real world experiences on how you can help them.
  • Interviews – Interview industry experts about their success stories and deliver them as podcasts.
  • Tips and tricks – Help your readers quickly gain one new useful idea that they can apply immediately.
  • How To Articles – Develop in depth “how to” articles making difficult tasks easy.

Make sure your email series is strategically leading the person to an end result. Four disjointed emails will not help people decide whether they want to do business with you.

Before you hit send

  • Develop an email marketing strategy to define what you want to say, how often and the resulting benefits to the reader.
  • Give your readers quality content that help them solve a problem. Forget about your press releases – your readers don’t really care what’s new about you – they are only concerned with how you can help them.
  • Be sure your email correspondence is professionally branded and consistent with your website and social media profiles.

Email marketing complements your other online and social media activities. By using email to point people to useful information, you build your reputation as an expert and thought-leader, creating long-term, lasting relationships with your audience.

What keeps company chieftains up at night?

Financial risks, of course, but also risks to their companies’ reputations, Mark Raines told tourism marketing professionals last week at the Ron Robinson Theater in Little Rock.

“This study was by what sounds like a reputable bunch, the Harvard Business School,” said Raines, vice president and director of public relations of the Little Rock advertising firm CJRW. “One eye-opening result for me was that 73 percent of CEOs said that after financial risk, reputation risk is what causes them to lose sleep. And Wall Street analysts are now saying that company reputation has become an important factor in market value. For instance, would you want to buy United Airlines right now? Would you want to buy Sears right now? Some guy did, but he must have some deep pockets. Reputation is a big thing.”

Raines and two colleagues led a presentation members of the Little Rock Convention & Visitors Bureau as part of a mini-seminar on social media and brand management, and United and Sears were easy examples.

United, whose overbooking situation had led to a passenger being dragged bleeding from a plane, felt the immediate wrath that can come from today’s social media. Then the airline mishandled the situation with two days of quibbling before offering a full apology.

“That thing was viral before the guy was even completely dragged out of the plane,” Raines said. “It was out there. Companies have to be aware of situations that could go viral virtually before they have a chance to react.”

Sears told investors its management had doubts about the company’s viability as a “going concern.” Then the retailer issued a news release to affirm that it is, indeed, a going concern. By then, Sears shares had plunged nearly 10 percent.

Raines said that marketers must be responsible users of social media, both personally and professionally. He urged the audience not to take their cue from the nation’s tweeter in chief, President Donald J. Trump, who posted a tweet describing Arianna Huffington as so unattractive “inside and out” that her husband made the correct decision in leaving her for a man. Trump “broke all the rules on social media, every one of them, and he was elected president of the United States. He got away with it; you can’t.”

Raines was joined by Elizabeth Michael, the firm’s director of content and social strategy, and Dan Sawyer, vice president and director of special events.

The CJRW team’s advice to tourism promoters boiled down to three maxims:

  1. Think before you hit send.
  2. Social media is forever.
  3. Facebook is still king.

“You have to stop and consider consequences before you post,” Raines said. “You can delete a tweet or a post almost immediately, but somebody will have a screen shot of it or will be able to find it later.”

As for Facebook, Mark Zuckerberg’s social network commanded, along with Google, about 99 percent of advertising growth in the third quarter of 2016, according to figures from the Interactive Advertising Bureau and public numbers from Google and Facebook.

Michael, speaking on “advancing your brand,” told marketers that Facebook “is king of all social media,” basking in a “golden era of Facebook advertising.” Approaching 2 billion active users, Facebook had $3.4 billion in ad revenue in the third quarter of 2016, up from $2.1 billion. All competitors other than Google had a combined $4.7 billion in revenue, and growth of only $40 million.

Raines emphasized that companies and their employees must be constantly vigilant on social media to avoid damaging content. “It is difficult, but it’s much easier to protect your organization’s reputation than it is to repair it.”

As one example, Raines offered a tweet from the Home Depot account promoting a college football broadcast it was sponsoring. Two black men playing drums on empty paint pails flanked another man wearing a gorilla mask. The Home Depot employee who devised the tweet and the outside agency that handled the account were both fired, and Home Depot was ridiculed and reviled across the internet for insensitivity at best and racism at worst.

“When an employee posts on social media, he or she is representing the company,” Raines said. “You have to consider, what would my boss think? What would my mom think? What would my children think. Employees are always ambassadors for the companies they work for, whether their posts are professional or personal.”

Pam Jones, a former CJRW vice president and former director of the Pine Bluff Convention & Visitors Bureau, said that “tone deaf” has become the 2017 buzzword in advertising. She urged company leaders to stress employee training and to constantly promote diversity.

“The issue is bigger than a buzzword,” said Jones, president and lead strategist for Culturally Connected Communications of Little Rock. “It’s a lack of cultural awareness in the C-Suite. As companies develop their marketing strategies they need to evaluate their workforce concerning diversity and inclusion, and actively seek input through every stage.” 

She said being sorry isn’t enough. 

“Go deeper with your apology and explain the steps your company will take to ensure that an offensive tweet, post or campaign won’t happen again,” she said. “Address the offensive material head-on. Don’t shy away from it.”

In July 2011, four environmental, health and safety officers from Sembcorp’s Singapore and UK operations visited Sembcorp Gulf O&M (SGOMC) to conduct an internal audit as well as a staff safety training session. This was the first collaborative exercise conducted jointly by Sembcorp Singapore, UK and the Fujairah Independent Water and Power Plant (F1) team.

Objectives were to impart audit experience to the F1 team, preparing them for the external ISO/OHSAS certification audit at the end of 2011 and, eventually, for certification as compliant with the Abu Dhabi Environment, Health and Safety Management System (EHSMS) requirements.

The Singapore-UK team, comprising Ivy Chua, Joan Toh, Cheong Shu Jun and Adrian Parker, started providing its support in September 2010, and has worked with the F1 team to complete the documentation of the EHS Management System Procedures, and also supported them in the implementation phase. With the team’s expertise and their commitment towards Sembcorp, the collaboration has proved to be valuable and fruitful.

Lead auditor Ivy Chua said, “I am very impressed by the effort and commitment demonstrated by the operations team. They were very eager to find out how to make their systems more robust.”

In addition to the audit, HSE training sessions were incorporated into the visit. This training is part of Group HSE’s regular support to Sembcorp’s business units, which serves to strengthen the Group’s performance as a whole.

The UAE and the UK are celebrating their long-standing relationship through the continuation of a cultural exchange programme.

Officials have announced the latest series of events under the UK/UAE 2017 Year of Creative Collaboration, aimed at strengthen existing ties and forging new partnerships.

The British Council is collaborating with a wide range of British and Emirati partners to create diverse programmes spanning the arts, literature, education, society, sport, science and trade.

Hannah Henderson, Head of the UK/UAE 2017 Year of Culture at the British Council, explains what makes the initiative unique.