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AHTD to Change Name, Logo

The Arkansas State Highway and Transportation Department is rebranding.

 Beginning July 31, the department will be officially known as the Arkansas Department of Transportation (or ArDOT). A new logo has been unveiled, and the department will replace signs and other instances of the old logo and department name over time.
 
“We are not going to run out and replace all instances of AHTD with ArDOT,” spokesman Danny Straessle said in an email. “Instead, as signs on the highway and decals on our vehicles fade with age, we will replace them with the new name.”
 
The new logo for the department was unveiled earlier this week. The logo was created in-house by the department’s graphic design team, Straessle said.
 
Straessle pointed to three reasons for the branding change. The name will bring the department into the alignment with the vast majority of transportation entities, better align the department with specific language in federal law which refers to the various “Departments of Transportation,” and identify the department as the point of contact for intermodal development for purposes of economic development, Straessle said.
 
The name change was a result of Act 707 of 2017, passed at the recommendation of the Legislative Task Force on Intermodal Transportation and Commerce. The 125-page-long bill replaced all references of “State Highway and Transportation Department” in the Arkansas Code with “Department of Transportation,” Straessle said.
 
The Arkansas Aeronautics Department and the Arkansas Waterways Commission will remain as separate entities with responsibilities relating to air and water transportation, respectively.

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